{
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Reddit targets international growth with new search features and ad strategies

Reddit is intensifying its focus on international markets, particularly India and Brazil, to drive user growth and advertising revenue. With about half of its users located outside the U.S., the platform aims to enhance its appeal through AI-driven language translations and improved search features to better navigate content. The company sees significant potential in engaging local audiences, especially in rapidly growing markets like India, where topics such as cricket and Bollywood attract a large English-speaking user base.
CNBC
United States Dollar Euro Indian Rupee Brazilian Real Reddit, Inc. IND GBR BRA PHL Steve Huffman Jen Wong Show more
Finance & Economy, News Article
08:16 27.11.2024
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